Beauty · September 8, 2024 · 2 min

From Setbacks to Starting Over: My Journey to Creating Avi Siwa Beauty

When I started this journey, I never imagined how many twists and turns it would take. As a former model, actress, and TV host, I was no stranger to the spotlight, but transitioning into the business world was a whole new challenge. After y…

When I started this journey, I never imagined how many twists and turns it would take.

As a former model, actress, and TV host, I was no stranger to the spotlight, but transitioning into the business world was a whole new challenge.

After years of trying to build something of my own, it took a lot of failed businesses, hard lessons, and persistence to finally launch Avi Siwa Beauty .

My Early Ventures and Setbacks Before I found my calling in beauty, I ventured into several businesses that didn’t quite hit the mark.

From a clothing line that never made it past its first collection to a digital platform aimed at empowering women entrepreneurs, each project taught me something new.

I also tried launching a wellness brand focused on holistic living, but without the right support and experience, it quickly fizzled out.

These failures were hard, but they weren’t in vain-they gave me the resilience and knowledge I needed to create something lasting.

The Turning Point As a single mom with two beautiful daughters, I felt an even stronger urge to build a brand that not only provided quality products but also resonated with my values and experiences.

I wanted to create something that reflected real beauty -beauty that goes beyond skin-deep.

This vision led me to the creation of Avi Siwa Beauty , a skincare and cosmetics line designed for women like me: women who want to glow naturally without the harsh chemicals and unattainable standards that the industry often imposes.

Why Avi Siwa Beauty?

The idea behind Avi Siwa Beauty was simple: Beauty Beyond Skin .

I wanted to create products that are natural, vegan, and cruelty-free while still being luxurious and accessible.

My aim is to empower women with beauty products that enhance their confidence, no matter where they come from or what their skin type is.

After everything I’ve been through, I’m proud that this brand stands for more than just beauty-it’s a movement towards conscious, cruelty-free beauty that celebrates inner and outer glow.

Moving Forward Building Avi Siwa Beauty has been the most rewarding experience of my entrepreneurial journey.

Every product is a reflection of my passion for clean beauty and my commitment to helping other women feel beautiful in their own skin.

I’m excited for what’s to come, and I’m grateful for all the failures that led me here.

If there’s one lesson I’ve learned, it’s this: No matter how many times you fall, always get back up and live by Beauty Beyond Skin .

- Avi Siwa

Founder of Hooked